Hospitality and Tourism Marketing
By far, the #1 employer of youth in Durango is the Hospitality and Tourism Industry. These businesses are growing, generating substantial profits and hiring thousands of locals. View Durango through the lens of a marketing manager while gaining an edge against your peers in the competition for the most exciting summer jobs. Learn why Durango has developed as a destination for hundreds of thousands of tourists each year and how businesses capitalize on their visits. Study the growing trends of eco, sustainable and recreational tourism. Use role-plays to create a fun, interactive method of learning how to handle real business situations. Present an exciting, real-world marketing project to local industry leaders showcasing your ideas on improving visitation to Durango and SW Colorado. Growing up in Durango gives students a distinct advantage when it comes to understanding how to promote the strengths of our hometown!