Hospitality and Tourism Marketing
By far, the #1 employer of youth in Durango is the Hospitality and Tourism Industry. These businesses are growing, generating substantial profits and hiring thousands of locals. View Durango through the lens of a marketing manager while gaining an edge against your peers in the competition for the most exciting summer jobs. Learn why Durango has developed as a destination for hundreds of thousands of tourists each year and how businesses capitalize on their visits. Study the growing trends of eco, sustainable and recreational tourism. Use role-plays to create a fun, interactive method of learning how to handle real business situations. Present an exciting, real-world marketing project to local industry leaders showcasing your ideas on improving visitation to Durango and SW Colorado. Growing up in Durango gives students a distinct advantage when it comes to understanding how to promote the strengths of our hometown!
4-19-18 Lodging Exam Part II: When complete, please use remaining time for VB catch up or work for a different class
4-18-18 Lodging Exam part I. When complete, please use remaining time for VB catch up or work for a different class
4-17-18 CJ's Diner Server celebrates 52 years, Engineering Overview from the Hospitality Training Center
4-13-18 Complete the Restaurant Simulation with 81% or greater: Remember what Mr. Martinez said about his menu!
4-11-18 Follow the link below and insert a general entrepreneurship question for our 4-12 entrepreneurship forum. Our scheduled guests include a construction engineering entrepreneur, an engraving entrepreneur, and an owner of a local bookstore. Perhaps you could ask questions that reflect some of the learning we have had in class, such as guest/customer satisfaction, what motivates them, whey they chose this pathway, what they like most about being centered in Durango, etc.
4-9-18 Select a Hotel Security incident and read an article or two about it (use your favorite destination in google to help differentiate our searches). Be prepared to informally orally report on the incident (what happened, who was impacted and how). At the end of the report, orally answer "How could this have been prevented ?" if you were part of the hotel management team. On 4-11 be prepared to present: Seniors- enjoy 4-10 day 'off'! :)
3-22-18 Chp 10 and 11 Quiz and supplemental article. when complete, please quietly read the article or continue your work in the vb sim.
3-19-18 Debt Free College Employee Degrees
Scroll down, Take an Issue and share out:
3-15-18 Montezuma County Man builds food truck himself and starts his business
3-14-18: Hotel price/amenities assignment: use the first link to 'claim' a destination city, the second link as a template to search for and complete the spreadsheet on destination city the nights of May 26-28, 2018 (departing 5/29) five hotels with amenities)
3-8-18 Oral Report: Using the internet, research a convention hotel from a state other than Colorado (claim your state by following the link). Answer the questions below:
1) Where is the hotel located?
2) How large is the exhibit space?
3) What conventions and trade shows are held there?
4) How many guest rooms does the hotel offer?
5) Are there any other hotels available for the convention attendees?
As you give your report, we will place your convention hotel on the big screen.
3-7-18 when complete, please read the following article and be prepared to discuss it
Catering to "last chance" travelers
Celebrity Chef's California Restauraunt
3-6-18 Basic Resume: Use this template or one of your own to create/refine a basic resume to be used to obtain H and T marketing or other entry level part time/internship position.
3-1-18 Skipping Housekeeping in Hotels saves $ and the environment?
2-28 Please complete an article review sheet if you missed the DVD (2-27, follow the link below, watch and submit DVD Review sheet on Conrad hilton)
2-26-18 Please follow the link and complete the online quiz. You may use your books and partner- each student must submit.
2-27-18 Conrad Hilton: complete the assigned worksheet on Conrad Hilton during the viewing in class
2-28-17 Colonel Sanders: Complete the assigned worksheet during the viewing of Col. Sanders biography
2-21-18 Chipotle problems, Food Safety Case Study: Website test limits
2-20 Food Waste in USA
2-14-18 Register for Virtual Business Hotel: Follow the link, register with an email you usually access (school or personal) and look on the back white board to find the course code to gain access to our Sim.
2-14-18 Chp 3 Hospitality Past, Present and Future quiz
2-7-18 Hospitality Trends
1-31-18 Chp 1 and 2 Quiz
1-29-18 Costa Rica Tragedy
1-26-18 Choose your Business
1-26-18 Letter to Hospitality and Tourism Professionals
1-25-18 Link to Hospitality Survey
5-31-17 Final Exam Worksheet
5-24-17 to 5-27 Begin Hotel Mogul Sim. Try to achieve balanced scorecard >= 100 to advance.
5-23-17 Movie merchandising and VB through Housekeeping Plus Movie Merchandising Case Study
5-19 Virtual business: Hotel By Today, please be 70% or more in each sim through Operations: Banquets and Meetings
5-19-17 Lebron increases hospitality business 23% near Cleveland arena
5-16-17 Mesa Verde Wrap up:
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2-8-17 How to design your own amazing signature
2-2-17 Links and Docs
Link to Top SW Travel and Tourism Businesses
Link to who is inviting which business, letters submitted: