Sports and Entertainment Marketing
1-18-18 Final Exam
1-11-18 Better Business Bureau and Big Baller Brand1-10-18 SEM Final Exam Worksheet- please take this exam as many times as you like to prepare for the final exam12-21 Please complete the reading, reading quiz and Stadium Staffing Sim at 81% or higher in VB (Click below for log in link)12-21 NBA Social Media and Brand Loyalty12-11-17 Tailwind Survey12-11-17 Vote on top 2 logos and trade characters for Tailwind
12-7-17 Project Rubric
11-30-17 Unboxing BBB ZO2 Prime Remix11-27-17 Why People in Mississippi have to watch the Giants11-16-17 Product Planning, Mix and Development. Use the google sheets template to develop your own product mix chart for a company of your choosinghttps://docs.google.com/spreadsheets/d/12ae8o3NfD8RKpamsA_KyEaMFRc2ImXEqC3IXK37h7Jk/edit?usp=sharing
11-14-17 Please open the attached R.A.C.E template, complete, print and submit based on our guest speakers from last week. Please use your notes. When complete, please continue in VB
11-8-17 Virtual Business Log in Info
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| statistica_pdf_2017.pdf |
| dillman_instatgram_hashtags_p4_2017-_final_version.xlsx |
10-18-17 Chp 21 Worksheet and Article
10-12-17 Questions for our Guest Speakers
10-10-17 Enter information for your "dream" marketing position and begin to create your personalized letter to a named executive with title at the chosen company
https://docs.google.com/spreadsheets/d/1p-WqCxNiVu5meqr2wushenO1xqiVVPh7IMB4rF7Wbuw/edit?usp=sharing
| sem_sports_letter_template.doc |
10-5-17 Rally Towels Merchandising
10-4-17 Basic Resume Template
| hs_basic_resume_sem_.docx |
10-3-17 SEM Chp 1-2-18 Quiz and Article
| sem_chp_1-2-18_quiz.htm |
9-28-17 Chp 1 2 18 Worksheet
9-27-17 Create an effective DHS main Ave. sign using elements discussed in class and using these resources
9-15-17 Chp 18 worksheet
9-15-17 Advertisers want Apple Iphone Face Recognition
9-12-17 Formative Assessment Memo Template: Please Complete, Print and Submit as instructed.
| formative_assessment_memo_sports_and_entertainment_marketing.docx |
9-12-17 Lebron 15 Debuts at Fashion Week Show, Target Targets Millenials
8-31-17 Top 10 Highest Paying Entry and Mid-level Careers
8-25-17 Disney Offers Star Wars Treasure Hunt
8-23-17 Pirated NFL & MLB Games on Facebook Live
| piracted_nfl_mlb_games_on_facebook_live.pdf |
1-13 -17 Case studies: Virtual Reality Sales Lag, NFL Wildcard weekend ratings Sag, BCS Ratings down despite Alabama/Clemson Thriller,
https://www.nytimes.com/2017/01/08/business/sticker-shock-and-maybe-nausea-hamper-sales-of-virtual-reality-gear.html?smprod=nytcore-iphone&smid=nytcore-iphone-share&_r=0
http://adage.com/article/media/nfl-wild-c/307462/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1484697015?utm_visit=1862117
http://adage.com/article/media/clemson-alabama-thriller-fails-write-ratings-record/307465/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1484697015?utm_visit=1862117
http://adage.com/article/media/nfl-wild-c/307462/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1484697015?utm_visit=1862117
http://adage.com/article/media/clemson-alabama-thriller-fails-write-ratings-record/307465/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1484697015?utm_visit=1862117
1-9-17 Final Exam Worksheet
1-3-17 Lebron 2017 MVP?
1-2-17 2017 Wharton School of Business SEM Summer Programs
| 2017_wharton_school_of_business_sem_summer_programs.pdf |
12-26-16 NFL Ratings down but cost of ads up from 2015: here's why:
12-14-16 new NBA Labor Agreement
12-1-16 Yoga Celebrity packs gyms
11-17-16 Football Americano in Mexico
11-17-16 Black Friday Duds
11-10-16 If Time: He's 106 and knows the score
11-7-16 Pricing Worksheet: use the file to create a lengthy google docs spreadsheet with the circled numbers completed. Please make sure the cells contain the correct formula. Standby for submission information
| activity_8_pricing_worksheets.pdf |
11-2-16 NCAA basketball: One and Done: Please complete Article review sheet and place in magic basket
11-1-16 P5 SEM Visual Merchandising Finalists
| p5_sem_2016_finding_dory_visual_merchandising.pdf |
11-1-16 Raiders owner says he is firm on moving team to Las Vegas
11-1-16 Visual Merchandising/Guest Speaker Quiz
| chp_18_visual_merch_and_guest_speaker_quiz.htm |
10-28-16 Gaming Options Galore /Arnold Palmer sets the bar for pitchmen
10-27-16 Finding dory Visual Merchandising Finalists p4
| finding_dory_visual_merchansiding_finalists.pdf |
10-26-16 Finding Dory DVD Release news
10-19-16 Building a Better Store:
10-14 Class Survey
10-12-16 Reading after Quiz: Please select an article from below to read quietly as others complete the quiz (be prepared to share your thoughts)
http://www.nytimes.com/2016/10/12/business/international/samsung-galaxy-note7-terminated.html?ref=business&_r=0
http://www.nytimes.com/2016/10/11/us/politics/body-language-debate.html
http://www.nytimes.com/2016/10/12/sports/soccer/us-soccer-women-discrimination-equal-pay.html?ref=business
http://www.nytimes.com/2016/10/11/us/politics/body-language-debate.html
http://www.nytimes.com/2016/10/12/sports/soccer/us-soccer-women-discrimination-equal-pay.html?ref=business
10-12-16 Chp 8 and 10 Quiz
| chp_8_and_10_post-quiz.htm |
9-30-16 SEM skills through interpersonal
| smaps_sports_and_entertainment_marketing_skills_learned.docx |
09-30-16 Chp 8 and 10 Study Guide
| chp_8_and_10_study_guide.htm |
9-30-16 High School Resume
Please complete and submit hard copy
| high_school_basic_resume_template_2016__4_.docx |
9-28-16 Body language in the debate
http://www.nytimes.com/2016/09/28/us/politics/trump-clinton-debate-body-language.html?smprod=nytcore-iphone&smid=nytcore-iphone-share&_r=0
9-27-16 Interpersonal Skills Assessment
http://www.skillsyouneed.com/interpersonal-skills.html
9-23-16 Chp 8 and 10 pre-test
| chp_8_and_10_pre-test_html.htm |
9-22-16 Deflategate Scientists Speak Out
http://www.nytimes.com/2016/09/25/sports/football/deflategate-new-england-patriots-nfl-science.html?smprod=nytcore-iphone&smid=nytcore-iphone-share
9-22-16 Fantasy Soccer a Reality
http://www.nytimes.com/2016/09/21/sports/soccer/united-london-england-fantasy-sports.html?smprod=nytcore-iphone&smid=nytcore-iphone-share
9-21-16 Vin Scully prepares to retire after 67 years as Dodger announcer
http://www.cleveland.com/livingston/index.ssf/2016/09/dodgers_vin_scully_nears_end_o.html
http://www.espn.com/espn/feature/story/_/id/17595432/the-man-voice-stories?appsrc=sc&appsrc=sc
9-19-16 Articles : What playing Madden teaches us about Football:
http://www.nytimes.com/2016/09/18/magazine/what-playing-madden-teaches-us-about-football-and-what-it-doesnt.html?smprod=nytcore-iphone&smid=nytcore-iphone-share&_r=0
Spin Class Full? Try your living room:
http://www.nytimes.com/2016/09/18/business/spin-class-full-feel-the-burn-from-your-living-room.html?smprod=nytcore-iphone&smid=nytcore-iphone-share
9-16-16 P2 Guest Speaker Questions
| p2_guest_speaker_invite_questions.gdoc |
9-16-16 P3 Guest Speaker Questions
| p3_guest_speaker_invite_questions.gdoc |
9-15-16 NBA2K17 Teaser
9-14-16 Chp 1 and 2 Quizzes
| chp_1_and_2_quiz_fall_2016.htm |
| chp_1_-2_written_response_quiz.htm |
9-14-16 An Awkward Alignment of the Flag and Football
http://www.nytimes.com/2016/09/12/sports/football/9-11-tributes-focus-on-flags-and-anthem.html?ref=sports&_r=0
9-13-16 Organic Gatorade Case Study
http://www.nytimes.com/2016/09/03/business/gatorade-shakes-up-the-sport-drink-by-going-organic.html?smprod=nytcore-iphone&smid=nytcore-iphone-share
G Organic Taste Test
https://docs.google.com/a/durango.k12.co.us/forms/d/1CVPQPOFNH-0PFodqiqwjKFcdaj2r__zoLNFypb0uTMs/
9-9-16 Chp 2 practice Quiz
9-2-16 Chp 1 Practice Quiz
5-25-16 New Ghostbusters steps into Gender Politics
http://www.nytimes.com/2016/05/24/business/media/ghostbusters-steps-right-into-the-hostility-of-gender-politics.html?smprod=nytcore-iphone&smid=nytcore-iphone-share%20NYTimes:%20%E2%80%98Ghostbusters%E2%80%99%20Steps%20Right%20Into%20the%20Hostility%20of%20Gender%20Politics&_r=0
5-18-16 Market Share for Gatorade/Powerade
http://marketrealist.com/2015/05/gatorade-pepsico-still-sporty-50/comments
5-11-16 Final Marketing Project Memo and Rubric
| sem_final_project_description_and_rubbic_may_11_2016.pdf |
5-4-16 Swim. Bike. Cheat.
http://www.nytimes.com/2016/04/10/sports/julie-miller-ironman-triathlon-cheat.html?_r=0_
5-4 MKT math and Dist Post Quiz
| mkt_math_and_dist_post_quiz.htm |
4-15-16 Please complete an article review sheet for Jeremy Lin article below - article review sheets found under the "courses offered"
http://www.nytimes.com/2016/04/15/sports/basketball/jeremy-lin-video-hard-fouls-fan-charlotte-hornets.html?_r=0
4-12-16 Statista Free Trial Link
http://www.statista.com/login/corporate/thaller%40durango.k12.co.us/16f7bd74396006e00804751a37c357df6e92f39238b21b092071febf4a9bd4698bf2ae5d24b0b8144d8b2eb00777738163e32a5605163e9446db0285ab2e9a20
4-6-16 MKT Math and distribution pre-quiz
4-5-16 Business Email Etiquette
http://www.decadirect.org/March-2016/Business-Email-Etiquette-101/
3-24 write an article review sheet on interior display techniques- find an article of your choosing
3-23-14 when complete please review star wars blog and wait for voting instructions
http://www.starwarsnewsnet.com/
3-22-16 Conner's Article: Gen Z
http://www.durangoherald.com/article/20160319/OPINION02/160319526
3-22-16 Chp 8 and 10 Quiz
| chp_8_and_10_marketing.htm |
3-22-16 Video Games where hearts not guns drive the action:
http://www.nytimes.com/2016/03/17/arts/video-games/video-games-where-hearts-not-guns-drive-the-action.html?_r=0
https://www.youtube.com/watch?v=vNkkCApSOhI
https://www.youtube.com/watch?v=y1Rx-Bbht5E
3-18-16 Store Layout- read and submit on an article review sheet (listed under courses offered)
https://www.fastsigns.com/blog/detail/2015/09/10/4-hacks-to-improve-sales-through-simple-store-layout-improvements
3-18-16 Complete an article review sheet for this article on store layout:
https://www.fastsigns.com/blog/detail/2015/09/10/4-hacks-to-improve-sales-through-simple-store-layout-improvements
3-15-16 Basic Resume Template
| high_school_basic_resume_template_2016.docx |
3-15-16 Dress for success teen tips: Colorado DECA
https://www.facebook.com/photo.php?v=4594431832127
3-10 Interpersonal Skills Assessment: Take the skills assessment below and submit a half sheet of paper written response in the magic basket- "Do you agree with the assessment? Why or Why not?"
http://www.skillsyouneed.com/ls/index.php/343479/_
3-9-16 Business Ethics Case Studies
http://www.rollingstone.com/sports/lists/the-12-biggest-sports-scandals-of-2015-20151216
http://business-ethics.com/
http://www.nytimes.com/2015/01/24/sports/football/the-patriots-scandal-and-sports-ethics-deflated-balls.html
3-9-16 Snowboarding Crashes:
http://www.nytimes.com/2016/03/07/sports/snowboarding-once-a-high-flying-sport-crashes-to-earth.html?smprod=nytcore-iphone&smid=nytcore-iphone-share
3-4-16 VB Link
complete Staffing Sim
https://vb.knowledgematters.com/
3-3-16 Articles after assignment
http://www.nytimes.com/2016/03/02/sports/baseball/phil-jackson-a-zen-master-but-not-when-it-comes-to-twitter.html?ref=sports&_r=0
http://www.nytimes.com/2016/03/02/arts/music/adele-25-tour.html?ref=music
http://www.nytimes.com/2016/03/02/arts/music/adele-25-tour.html?ref=music
3-2-16 Guest Speaker invite template
| guest_speaker_invite_template_2016.docx |
2-26-16 Virtual Business Sports and Entertainment Marketing
vb.knowledgematters.com
2-25-16 FIFA Election Article
http://www.nytimes.com/2016/02/25/sports/soccer/fifa-presidential-election-espn-fs1.html?ref=sports&_r=0
2-25-16 Chapter 1-2 Marketing Quiz
| chp_1_and_2_makeup.htm |
2-5-16 Superbowl Turf and half-time show
http://www.nytimes.com/2016/02/03/sports/football/super-bowl-50-nfl-turf-levi-stadium.html?_r=0
http://mobile.nytimes.com/2016/02/05/sports/football/beyonce-super-bowl-50-halftime-coldplay.html
http://mobile.nytimes.com/2016/02/05/sports/football/beyonce-super-bowl-50-halftime-coldplay.html
1-12-16 Product Mix Chart
https://docs.google.com/a/durango.k12.co.us/spreadsheets/d/16yeMcuEO_5TDCMOAnvQ63axrRDRYMkh5HzhjgNrEsPE/edit?usp=sharing
11.18.15 CBS nearly sold out of Superbowl 50 ads
http://adage.com/article/media/cbs-sold-out-super-bowl-50-spots/301208/
11.18.15 Video idoors on Coolers increase sales:
http://adage.com/article/cmo-strategy/system-puts-video-ads-store-cooler-doors/301395/
11.18.15 Star Wars Battlefront Reviews:
http://www.forbes.com/sites/erikkain/2015/11/18/star-wars-battlefront-reviews-point-to-missed-potential-lack-of-content/
11.18.15 Female NFL TV Director:
http://www.nytimes.com/2015/10/11/sports/football/passion-outweighs-struggle-for-female-director-of-nfl-broadcasts.html
11.16.15 Survey for Drug and Alcohol Awareness Campaign
https://www.surveymonkey.com/r/GY8YG7S
11-13-15 Adele, NFL LA or Drone Races
http://mobile.nytimes.com/2015/11/15/arts/music/adele-25-album-interview.html
http://mobile.nytimes.com/2015/11/12/sports/football/with-los-angeles-in-play-cities-and-teams-update-nfl-on-plans.html
http://mobile.nytimes.com/2015/11/12/sports/drone-racing-competition.html
11.11.15 Sample Market Share excel template
| 2011_global_market_share_athletic_apparel_sample.xlsx |
11.10.15 Global market Share:
http://www.statista.com/login/corporate/thaller%40durango.k12.co.us/16f7bd74396006e00804751a37c357df6e92f39238b21b092071febf4a9bd4698bf2ae5d24b0b8144d8b2eb00777738163e32a5605163e9446db0285ab2e9a20
10.13.15 Star Wars Battlefront
10-1-15
9.29.15 Interpersonal Skills Assessment
Only enter your email if you want a copy emailed to you. You can unsubscribe to future emails if you wish. Please email your instructor after you read your results. Answer these questions in an email:
1)What category did you score the best?
2) What category did you score the least?
3) What category are you going to work on the most to improve and why?
4) What surprised you the most about the survey and why?
http://www.skillsyouneed.com/ls/index.php/343479/
1)What category did you score the best?
2) What category did you score the least?
3) What category are you going to work on the most to improve and why?
4) What surprised you the most about the survey and why?
http://www.skillsyouneed.com/ls/index.php/343479/
9.25.15 Articles
The Man who Makes Mascot Costumes
http://www.nytimes.com/2015/09/24/sports/the-man-behind-the-mascots-is-a-character-too.html?smid=nytcore-iphone-share&smprod=nytcore-iphone&_r=0
Are Daily Fantasy Games Legit or a rip off?
http://www.nytimes.com/2015/09/27/upshot/daily-fantasy-sports-and-the-hidden-cost-of-americas-weird-gambling-laws.html?smid=nytcore-iphone-share&smprod=nytcore-iphone
Are Daily Fantasy Games Legit or a rip off?
http://www.nytimes.com/2015/09/27/upshot/daily-fantasy-sports-and-the-hidden-cost-of-americas-weird-gambling-laws.html?smid=nytcore-iphone-share&smprod=nytcore-iphone
9.24.15 SEM Letterhead
Open this file for a letterhead template to complete your letter to your favorite sports and entertainment marketing organization, inviting a representative of the marketing department to speak to our class via speakerphone. Please email the completed level to me at the email listed on the board. I will
| sample_browns_letter_9-25-15.doc |
| dhs_deca_letterheadhead_with_address.doc |
9-23 Articles
http://www.nytimes.com/2015/09/20/fashion/move-over-millennials-here-comes-generation-z.html?smid=nytcore-iphone-share&smprod=nytcore-iphone
http://www.nytimes.com/2015/09/24/sports/baseball/yogi-berra-dies-at-90-yankees-baseball-catcher.html?hp&action=click&pg&module=second-column-region®ion=top-news&WT.nav=top-news&_r=0
http://www.nytimes.com/2015/09/24/sports/yogi-berra-yogi-isms-quotes-explored.html?hp&action=click&pg&module=second-column-region®ion=top-news&WT.nav=top-news
9/18/15 Article: Lebron's 13s
http://www.cleveland.com/cavs/index.ssf/2015/09/get_a_sneak_peek_at_the_lebron_13_nike_shoes.html
http://www.nytimes.com/2015/09/08/business/media/marketing-to-sports-fans-online-with-help-from-google-and-social-networks.html
http://www.nytimes.com/2015/09/08/business/media/marketing-to-sports-fans-online-with-help-from-google-and-social-networks.html
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9/11
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S.W.O.T. Template |
| swot_analysis_template_doc.doc |